Ferring has the largest number of clinical trials, the most innovation and the biggest patient base.
But research showed that Fertility Experts (FEs) saw us as a “steady friend”.
After 50 years of service, the new kids were stealing the spotlight… and that needed changing.
Because our commitment to making parents remains unmatched.

19,403 IMPRESSIONS.

9,351 CLICKS.

20X HIGHER ENGAGEMENT
THAN INDUSTRY STANDARD.

We looked at the world of fertility from a baby’s uniquely optimistic POV. Alluding to the outcomes we’re known for while celebrating all the other reasons to ooh and aah.

And through print, film and tactical congress placements,
we got the whole fertility community looking up, literally.