HER2-mutant advanced NSCLC was identified way back in 2004. And yet, HER2 hasn’t seen the same progress as other mutations.
Its research and treatments are lagging. All patients can do is wait for a miracle. Or, The End.

Let’s end the wait.

With a bespoke algorithm we created lagging portraits, 6-sheets and films that broke through 20 years of stasis and brought patient experiences to jittery life.
At congress, online and in global oncology meetings, this campaign shone a light on the true weight of waiting.

And in the end, we didn’t have to wait long to see results.
2 congresses, 9 days, 47,859 video views, 257,135 online engagements.
All for a mutation no one was talking about.

This campaign took a disease defined by stagnation and used it to accelerate understanding. But really, our client said it best,
“Compassion, visibility, understanding. And powerful results. Job done."