HER2 is a deadly lung cancer mutation that was identified way back in 2004. And yet, it hasn’t seen the same progress as other mutations. With a bespoke algorithm we created lagging portraits, 6-sheets and films that broke through 20 years of stasis. Bringing patient experiences to jittery life.

The results? 2 congresses, 9 days, 47,859 video views, 257,135 online engagements. All for a mutation no one was talking about.

This campaign took a disease defined by stagnation and used it to accelerate understanding. But really, our client said it best,
“Compassion, visibility, understanding. And powerful results. Job done."